Project example

E-commerce logistics on the final mile

The challenge
A foreign-based manufacturer of designer furniture wants to increase its market share by creating its own dedicated online shop for Germany, and thus needs to provide premium delivery and service options worthy of an exclusive, high-value product. Deliveries must be scheduled in advance, then notified and implemented punctually and efficiently. In addition, all furniture must be assembled and fitted, and some electrical installation may be required.

The strategy
GOCELO first outlines and discusses respective scenarios with the client, before making a qualitative evaluation and setting up appropriate communication channels and data transfers.

The implementation
To facilitate on-site training of employees, GOCELO arranges for the client to provide samples of the most construction-intensive furniture, together with a suitable quantity of product specification sheets and assembly instructions. In addition, a responsible person is appointed – both at GOCELO and on the client side – to handle project monitoring and communications

Client benefits

  • Guaranteed quality assurance and value proposition
  • Enhanced product exclusivity
  • Rapid market share gains in the German market
  • Achieving shorter lines of communication