Study: A Major Shift for Shopping

How digital trends change customer behavior

In its latest study, PricewaterhouseCoopers examines the changing purchasing behaviour of consumers in Europe, influenced by digitalisation and new technologies. 

The question is: How do retailers keep pace with changing shopping habits?  

A crucial factor is how to make the right delivery.  

Those who can guarantee this within a short time window - either the same day or the following day - gain a clear competitive advantage. The most important customer requirements for delivery are speed and transparency about the delivery time.

Gocelo offers tailor-made B2B solutions for final mile logistics and reverse logistics. Interested? We are looking forward to your inquiry. 

You can download the whole study here: 
A Major Shift for Shopping: how Digital Trends are Transforming Customer Behaviour in Europe 
PDF (780 kb, 24 Pages)

Source: PricewaterhouseCoopers GmbH